Search Engine Optimization: What Are The Benefits?

Do you want to take your website to the next level? Have you made it user-friendly and added useful and relevant content, but you still aren’t seeing the traffic that you would like? If so, you should get serious about your search engine optimization, or SEO efforts. Read on to learn more about SEO and Calgary advertising firms can benefit your website.

In the 1990′s, search engines began ranking websites. That was when webmasters started optimizing sites. At first, it was much easier than it is now. All the webmaster had to do was submit the page’s URL to the search engine. The engines would send their spider to crawl the page, extract the links and then index the page. It didn’t take long for site owners to recognize the importance of their sites having a high rank with the search engines.

In the early days of SEO, the search algorithms got the information they needed from the webmasters. They would share meta tags, keywords, or index files. The meta tag was a guide to the content of the page. Using this data to index pages wasn’t working out quite like it should. The data was at times inaccurate, inconsistent, and incomplete creating irrelevant searches.

With so much input from the webmasters, there was a lot of manipulation in the ranking of websites. Users were getting results that were irrelevant. Search engines started to work to make the results more accurate. They did this by creating more complexity within their ranking algorithms. These were much more difficult for webmasters to manipulate.

Again, it didn’t take long for webmasters to catch on to what was going on. They started using keyword stuffing to get their sites ranked well with the search engines. The search engines worked again to adjust their algorithms.

Since then, search engine optimization has continued on and has gotten more and more complex. Search engines have incorporated may undisclosed factors within their ranking algorithms. This has done a lot to stop the manipulation.

As it continues, search engines create and use mathematical algorithms to infer which websites a user would like to see. The engines use crawlers that work to find pages that match their algorithm. The crawlers look at many different factors while crawling a site.

Today there are many SEO techniques that increase a webpage’s prominence within the results of a search. This is an involved process that requires keyword knowledge, along with following the latest updates of the search engines.

In conclusion, SEO is a great way to get your site noticed by your targeted audience. While it started as a simple way to rank websites in the 1990′s, it has since grown to a complex method of site ranking within a search engine. By properly using keywords and long tail keywords, and placing them within your site, along with creating the proper pages for your site, you can utilize the best SEO practices and watch your site grow.